
Wicker Psychotherapy manages ~30 therapist profiles on Psychology Today and was spending significant time on repetitive, manual profile edits across all listings. The work was tedious enough to cause consistent procrastination — leading to stale profiles and reduced search visibility. There was no automated way to keep listings fresh without weekly hands-on effort.

We built a cloud-hosted Python automation system that logs into each Psychology Today profile on a randomized weekly schedule, generates AI-rewritten content (headlines, specialties, accepting clients toggle) using OpenAI/Claude APIs, and logs out — all while mimicking human behavior (8–15s delays, 100–500ms typing cadence, East Coast IP routing via proxy). A lightweight web dashboard gives the practice owner full run/pause controls, real-time status logs, update history, and email alerts for failures.

System targets ≥95% weekly profile update completion rate, zero account suspensions, ≤3 minutes per profile, and 99%+ uptime during business hours. Error notifications fire within 5 minutes of detection. Fully automated — no manual intervention required after setup.

This build took about 2 months to complete from start to finish.